We are looking for a skilled Lead Generation Specialist to join our team. In this role, you will be responsible for identifying and engaging potential clients across multiple platforms. Your primary objective will be to generate high-quality organic leads for our website and financial services.
Key Responsibilities:
- Research and target potential leads in specific markets and industries.
- Develop and execute organic lead generation strategies across platforms like LinkedIn, Twitter, Facebook, Instagram, and industry forums.
- Create compelling content (e.g., articles, blogs, social media posts) to attract and nurture leads.
- Leverage SEO techniques to boost organic visibility and drive traffic to our website.
- Collaborate with the marketing team to ensure lead generation efforts align with broader marketing goals.
- Analyze performance data and metrics to assess the success of lead generation campaigns and adjust strategies accordingly.
- Stay informed on industry trends and best practices in organic lead generation.
- Identify and engage key decision-makers, companies, and industries on LinkedIn to secure qualified leads.
- Track, analyze, and report on lead generation metrics to measure effectiveness and improve processes.
- Build and maintain relationships with potential clients through consistent communication and follow-ups.
Qualifications:
- A bachelor’s degree in Marketing, Business, or a related field is preferred.
- 1-2 years of experience in organic lead generation, ideally in financial services. Experience in the IT sector is essential.
- Strong knowledge of various lead generation platforms and techniques.
- In-depth understanding of SEO strategies and principles.
- Ability to work independently and collaborate effectively in a fast-paced environment.
- Analytical skills with the ability to interpret data and provide actionable insights.
- Familiarity with international markets and cultural nuances.
- Experience with LinkedIn Ads, retargeting, and advanced LinkedIn marketing strategies.
- Proficiency with CRM systems and lead tracking tools.
- Expertise in designing LinkedIn workflows, sales funnels, and lead generation tactics.
- Proficient in LinkedIn Sales Navigator and other LinkedIn tools.
Job Category: Marketing
Job Type: Full Time
Job Location: Karachi
